Marketing & Editorial Services

 I’ve loved working in the world of marketing and editorial services for a diverse range of organisations such as the Premier League, UEFA NM, Oxfam, Samsung, Yahoo, Dunlop, Chatham House, WWF and AOL.

Over the years I’ve gained experience in a wide range of disciplines like strategy development, content marketing, social media management, email marketing, public relations, sponsorship and search engine marketing.

I’ve been a member of the IAB UK social media council. I’ve been chair of ISBA’s digital action group. And I’ve been a judge on awards like the Football League Awards. And I’ve had tremendous fun working with amazing people.

When it comes to a campaign, I always start with the objectives. What is it you are looking to achieve and how will we judge what success looks like. From there I love to collaborate with the client to come up with a programme of how we will make it happen!

My most recent editorial initiative has been the podcast I host called My Tennis Journey which brings to life compelling tennis stories. I’ve loved speaking to players, coaches, psychologists, fitness trainers and getting to the heart of their story. The podcast has peaked at no.2 in the UK Apple Tennis podcast chart and appeared in charts around the World. It has also resulted in me being asked to go on to various media channels to talk tennis - something I LOVE! Here I am on BBC News talking about Emma Raducanu’s US Open victory.

Over the years I’ve found that winning digital campaigns can often be delivered by focusing in on compelling content + effective amplification.

I’ve got a whole scrapbook of campaigns that I’ve loved working on but here’s a little fun one that I worked on with The Football League - now the EFL. I came up with this idea, co-wrote the script, organised the shoot and the costumes and led on the promotion. It was UNBELIEVABLE!

Please do get in touch if you’d like to have a chat about the marketing and editorial services I offer!